The Rise of Digital Marketing: Past, Present, and Future (2025-2026)
The Rise of Digital Marketing: Past, Present, and Future (2025-2026) As we approach 2025-2026, the evolution of digital marketing presents both opportunities and challenges. This article delves into the origins of digital marketing, its current state, and what the future holds. The Origins of Digital Marketing Digital marketing traces its roots back to the 1990s when the internet began to emerge as a new platform for communication and commerce. The advent of search engines like Yahoo and Google revolutionised how businesses reached their customers. Email marketing, banner ads, and the first e-commerce websites marked the early stages of digital marketing. The rapid growth of the internet led to the development of new marketing channels, including social media, SEO (Search Engine Optimisation), and PPC (Pay-Per-Click) advertising. The rise of smartphones and mobile internet further accelerated the digital marketing landscape, making it more personalised and accessible. The Present...