Digital Marketing Agency Peshawar

The marketing landscape is evolving rapidly, with artificial intelligence (AI) playing an increasingly pivotal role. As we approach 2025, two distinct branches of AI— Generative AI and Traditional AI —are shaping marketing strategies in unique ways. Both technologies offer immense value, but they differ significantly in how they operate, the opportunities they provide, and the challenges they present. Understanding these key differences is crucial for marketers looking to leverage AI effectively in the coming years. 1. Core Functionality Traditional AI,  refers to systems designed to perform specific tasks based on pre-defined rules and patterns. These models are trained using historical data to make predictions, automate tasks, or provide insights. Traditional AI includes technologies like predictive analytics, recommendation engines, and natural language processing (NLP) models that help streamline marketing workflows. Generative AI , on the other hand, creates new content, desig...